Category

UI/UX Design

2024

Links

Prospective

(02)

Matching Students to Money

Finding scholarship opportunities for school shouldn't feel stressful and overwhelming. Prospective is a web app that helps students cut through the noise by matching them with scholarships that fit their specific skills and grades no endless searching required.

My Role

Lead Designer

Timeline

6 Weeks

Project Type

MVP Pitch

Designing for the late night grind

Imagine a student on their phone at 11 PM, stressed about tuition. The app lives here—on mobile, in the margins of a busy life. Designing for this context meant balancing trust with simplicity, ensuring students knew the money was real and the process manageable.

A mockup of the interactive Blend Explorer page.

Constraints

Trust is non-negotiable

The system handles sensitive data like grades and financial status, so it had to look secure.

Mobile-first design

Students do almost everything on their phones, so the design had to be fully responsive.

Information density

Scholarshipare text-heavy. The challenge was making them readable on small screens while maintianing the same level of information.

Framing the Issue

It’s not that there aren't enough scholarships; it’s that finding the right one is a nightmare. Students are missing out on thousands of dollars simply because the search process is confusing, outdated, and riddled with dead links.

Pain Points

Am I eligible?

Students waste hours reading fine print only to realize they don't qualify.

Deadlines are the enemy

Managing 20 different deadlines across 20 different websites feels impossible without a tool.

The legitimacy gap

Many scholarship search platforms have dated designs and fake listings, making students hesitant to invest their time and share their personal information.

Flipping the model

Instead of the student searching for the scholarship, the scholarship should find the student. We moved from a database query to a personalized concierge.

Solutions

Gamifying Data Entry

Profile setup is usually tedious. We added a "Potential Money" counter that ticks up as you answer questions, turning data entry into a reward loop

Visualizing Uregency

We replaced static dates with a color-coded timeline. Yellow means "approaching," Red means "tonight." It acts as a project manager, not just a calendar.

Borrowing from the bank

To reinforce a sense of legitimacy, design patterns from banking apps were incoporated, such as clean layouts, clear calls to action, and reassuring microcopy.

Final Designs

Screens

Onboarding flow

Scholarship information view

Integration with university application portals.

Printed Materials

Business Cards

Brochure Design

Onboarding Flow

The onboarding flow is designed to be quick and engaging. Students answer a series of simple questions about their academic background, interests, and financial need. As they progress, the app dynamically updates the 'Potential Money' counter, providing immediate feedback and motivation to complete the profile.

A mockup of the interactive Blend Explorer page.

Scholarship cards

Each scholarship is presented on a card that highlights the match percentage, deadline, and key eligibility criteria. Students can quickly scan through their matches and prioritize applications based on fit and urgency.

Scholarship card design with match indicators.

Detailed scholarship view with application steps.

Scholarship cards

Each scholarship is presented on a card that highlights the match percentage, deadline, and key eligibility criteria. Students can quickly scan through their matches and prioritize applications based on fit and urgency.

Business card design for Prospective.

Brochure layout highlighting app features.

Printed Materials

To support our MVP pitch, we designed a set of printed materials including business cards and a brochure. These materials maintain the app's clean and trustworthy aesthetic, using the same color palette and typography to ensure brand consistency.

Business card design

Informational brochure

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