Deconstructing the designs

The vector illustrations needed to capture the internal mechanics of each shoe in order to be dynamic in a 2D motion graphic.

Visual Consistency

I needed to stylize each shoe in a way that was faithful to the original design while maintaining a cohesive visual language across all five models highlighted.

Illustrations only

This project needed to be created entirely with vector illustrations in after effects. Which means that each element need to planned and drawn separately to allow for the necessary movement and transitions in the animation.

Researching the concepts

I started by researching the most significant innovations of each shoe, the accomplishments of Michael Jordan while wearing them, and the cultural context in which they were released. This research informed the key design elements that needed to be highlighted in the motion graphic.

Storyboarding

Storyboarding the motion graphic was crucial to ensure that each shoe's unique features were highlighted in a way that was both informative and visually engaging.

Vector Illustrations

Using Adobe Illustrator, I created detailed vector illustrations of each Air Jordan model, focusing on key design elements that would translate well into motion.

Motion

In After Effects, I animated the vector illustrations, employing dynamic transitions to bring the shoes to life while maintaining clarity and visual appeal.