Air Jordan : A Legacy in Motion
(01)
More than a shoe
The Air Jordan line isn't just footwear; it’s a timeline of basketball history. “Air Jordan: A Legacy In Motion” is a motion graphics project that captures the design and cultural impact of the Jordan 1, 3, 4, 6, and 12.
Skills
Motion Design
Vector illustrations
Timeline
6 Weeks
Project Type
Motion Graphics
Reconstructing sneaker icons
A still from the motion graphic showcasing the Air Jordan 3 “Black Cement”
Constraints
Deconstructing the designs
The vector illustrations needed to capture the internal mechanics of each shoe in order to be dynamic in a 2D motion graphic.
Visual Consistency
I needed to stylize each shoe in a way that was faithful to the original design while maintaining a cohesive visual language across all five models.
Information density
Scholarshipare text-heavy. The challenge was making them readable on small screens while maintianing the same level of information.
Design Process
Design Process
Storyboarding
Storyboarding the motion graphic was crucial to ensure that each shoe's unique features were highlighted in a way that was both informative and visually engaging.
Vector Illustrations
Using Adobe Illustrator, I created detailed vector illustrations of each Air Jordan model, focusing on key design elements that would translate well into motion.
Motion
In After Effects, I animated the vector illustrations, employing dynamic transitions to bring the shoes to life while maintaining clarity and visual appeal.
Fueled by the Game
This project is the culmination of a lifelong obsession. From an early age, the allure of basketball shoes fueled my creativity, leading to countless sketches in my school notebooks. As I grew older, I moved from just liking the way they looked to appreciating the engineering and culture behind them. This motion graphic is my love letter to that history—combining my childhood passion for the game with my adult skills in design.
A still from the motion graphic showcasing the Air Jordan 3 “Black Cement”
Final Designs
Air Jordan: A Legacy In Motion
Motion graphics video
Vector Illustrations
Business Cards
Brochure Design
Onboarding Flow
The onboarding flow is designed to be quick and engaging. Students answer a series of simple questions about their academic background, interests, and financial need. As they progress, the app dynamically updates the 'Potential Money' counter, providing immediate feedback and motivation to complete the profile.
A mockup of the interactive Blend Explorer page.
Scholarship cards
Each scholarship is presented on a card that highlights the match percentage, deadline, and key eligibility criteria. Students can quickly scan through their matches and prioritize applications based on fit and urgency.
Scholarship card design with match indicators.
Detailed scholarship view with application steps.
Scholarship cards
Each scholarship is presented on a card that highlights the match percentage, deadline, and key eligibility criteria. Students can quickly scan through their matches and prioritize applications based on fit and urgency.
Business card design for AirJordan.
Brochure layout highlighting app features.
Printed Materials
To support our MVP pitch, we designed a set of printed materials including business cards and a brochure. These materials maintain the app's clean and trustworthy aesthetic, using the same color palette and typography to ensure brand consistency.
Business card design
Informational brochure