Air Jordan : A Legacy in Motion
Motion Graphics
Description
This motion graphics video chronicles the evolution of Michael Jordan's iconic footwear line, showcasing some of his most iconic and innovative shoe models as well as his achievements while wearing them.
Design Process
My Design Process for this motion graphics video began with storyboarding and sketches, which I used to plan and visualize each scene. Using Adobe Illustrator I created all my vector assets so I could animate them using Adobe After Effects.
Motivation
The inspiration behind this project stems from two of my interests: sneakers and basketball. From an early age, the allure of basketball shoes and excitement of the game fueled my creativity leading to countless sketches of different shoe designs. As I grew older, I began to appreciate the history and culture behind the shoes I wore and the players who wore them. This project is a culmination of my passion for basketball and design, showcasing the evolution of Michael Jordan's iconic footwear line.
